Schema Types for Rich Results

Which schema.org types Google shows, and what each needs.

Structured data describes a page in a machine-readable way, usually as JSON-LD in a script tag using the schema.org vocabulary. Google uses it to understand pages and, for a limited set of types, to show rich results: stars under a product, event dates, recipe images, job listings and breadcrumbs in place of the URL. Schema.org defines hundreds of types, but only the ones in Google's search gallery can produce a rich result in Google Search.

Valid markup makes a page eligible, not guaranteed: Google decides whether to show a rich result based on the query, the page's quality and its own policies, and the markup must describe content that is visible on the page. The list has also shrunk. How-to results were dropped in 2023, the sitelinks search box in 2024, several smaller features in 2025, and FAQ results, which had been limited to government and health sites since 2023, stopped appearing in May 2026. The required properties below are a summary; check Google's page for each type before you deploy.

Filter types

32 entries

Rich result types Google supports

From Google's search gallery, October 2026.

Feature	schema.org type	Required properties (summary)	Note
Article	Article, NewsArticle, BlogPosting	None required. Recommended: headline, image, datePublished, dateModified, author	Helps Google show a better title, image and date
Breadcrumb	BreadcrumbList	itemListElement: ListItem entries with position, name and item (item optional on the last one)	Shows the page's position in the site hierarchy
Carousel	ItemList	itemListElement: ListItem entries with position and url (or the full item)	Only with Course, Movie, Recipe or Restaurant items
Course list	Course	name, description	Course info (the single-course feature) was retired in 2025
Dataset	Dataset	name, description	For Google Dataset Search
Discussion forum	DiscussionForumPosting	author (with name), datePublished, and text, image or video	For forum threads and social posts written by users
Education Q&A	Quiz	hasPart: Question items, each with an answer	Flashcard-style study questions
Employer aggregate rating	EmployerAggregateRating	itemReviewed (Organization), ratingValue, ratingCount or reviewCount	Ratings of a company as an employer
Event	Event	name, startDate, location	Online events use VirtualLocation
Image metadata	ImageObject	contentUrl, plus creator, creditText, copyrightNotice or license	Shows licensing details in Google Images
Job posting	JobPosting	title, description, datePosted, hiringOrganization, jobLocation (or remote-work properties)	Remove or expire the markup when the job closes
Local business	LocalBusiness or a subtype	name, address	Your Business Profile matters more for local results
Math solver	MathSolver, LearningResource	url, usageInfo, potentialAction (SolveMathAction)	For sites that solve math problems
Movie	Movie (in an ItemList)	name, image	Shown as a carousel of movies
Organization	Organization or a subtype	None required. Recommended: name, url, logo, sameAs	Helps Google understand the organization behind a site
Product	Product	name, plus review, aggregateRating or offers	Merchant listings also need offers with price and currency
Profile page	ProfilePage	mainEntity: a Person or Organization with name	For pages about a single creator
Q&A	QAPage	mainEntity: Question with name, answerCount and an accepted or suggested Answer with text	Only for pages with one question and user answers
Recipe	Recipe	name, image	Recommended: ingredients, instructions, cook time, ratings
Review snippet	Review, AggregateRating	itemReviewed, the rating value, and author (Review) or ratingCount/reviewCount (AggregateRating)	Self-serving reviews of your own business aren't shown for LocalBusiness and Organization
Software app	SoftwareApplication	name, offers.price, plus aggregateRating or review	Recommended: applicationCategory, operatingSystem
Speakable	speakable (on Article or WebPage)	cssSelector or xpath	Beta, for news publishers, in US English
Subscription and paywalled content	CreativeWork types	isAccessibleForFree, hasPart with cssSelector for the paywalled section	Keeps paywalls from being treated as cloaking
Vacation rental	VacationRental	containsPlace (Accommodation with occupancy), identifier, image, latitude, longitude, name	For approved vacation rental partners
Video	VideoObject	name, thumbnailUrl, uploadDate	Recommended: description, duration, contentUrl or embedUrl

Retired rich results

The markup is still valid schema.org, but Google no longer shows these features.

Feature	schema.org type	What happened
FAQ	FAQPage	Limited to well-known government and health sites from August 2023, then no longer shown in Google Search from May 2026
How-to	HowTo	Deprecated in September 2023; no longer shown
Sitelinks search box	WebSite + SearchAction	Retired in November 2024
Special announcement	SpecialAnnouncement	Deprecated in 2025
Book actions, Claim review	Book, ClaimReview	Phase-out announced in June 2025
Course info, Estimated salary, Learning video, Vehicle listing	Course, Occupation, LearningResource, Car	Phased out in 2025; documentation removed
Practice problems	Quiz	Deprecated in late 2025; documentation removed in January 2026

Good to know

Test before you ship

Google's Rich Results Test shows which features a page is eligible for, and Search Console's enhancement reports show errors across the site. A syntax check like our schema validator catches broken JSON and missing basics, but only Google's tools can confirm eligibility.

Markup must match the page

Marking up content users can't see, such as reviews that aren't on the page or a price that differs from the visible one, is against Google's structured data guidelines and can lead to a manual action.