justyourseoSchema Markup Generator
Fill in a form and copy valid JSON-LD structured data.
- 100% Free
- No Sign Up
- Works in Your Browser
Schema markup generator
Create JSON-LD structured data for common types
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Every everyday SEO tool, right in your browser.
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How to use the schema markup generator
Three steps, all in your browser.
- 1
Start from your page
Have the page's visible details to hand: names, prices, dates.
- 2
Fill in the details
Describe what's on your page. The result updates as you type.
- 3
Copy the result
Copy what you need in one click. Nothing is saved or sent anywhere.
Schema Markup Generator: what to know
Schema markup is structured data that describes a page to search engines in a fixed vocabulary from schema.org: this page is a product with this price, this is a business at this address, this article was written by this person. The schema markup generator builds that data as JSON-LD, a script tag with JSON in it, which is the format Google recommends because it sits apart from your HTML and is easy to maintain.
Pick a type, fill in the form and copy the code into your page's head or body. The generator covers the types most sites use, and the dedicated generators on this site go deeper for FAQ, breadcrumb, local business, product and article markup. Every output has @context set to https://schema.org and the right @type, and empty fields are left out rather than written as blank values. Some types, such as HowTo, are valid schema.org but no longer produce rich results in Google.
Structured data makes a page eligible for rich results such as product stars, event dates and breadcrumbs; it doesn't guarantee them, and Google says it isn't a general ranking factor. The markup must describe content that's visible on the page. Before you deploy, run the page through Google's Rich Results Test, which is the only way to confirm eligibility.
Popular uses
- Adding Organization markup to a home page
- Marking up products, articles and local businesses
- Prototyping JSON-LD before adding it to a template
- Learning which properties a schema.org type uses
Tips for the best result
- Use one JSON-LD block per entity, or an @graph array for several.
- Only mark up what's on the page; hidden or invented details break Google's guidelines.
- Check the result with the schema validator, then with Google's Rich Results Test on the live page.
Read how JustYourSEO works and our privacy details. Text, HTML and images you use here are processed in your browser and are never sent to our server.